I still ended up at the kiosk and picked a couple movies out but this experience led me to making a decision today that I’d get my site mobile ready. Yeah, it works already but it could be much more optimized. And with the launch of the upcoming iPad I’ll probably try to put together another site that is optimized for that device as well. So here we are at the end of another workday (isn’t it Saturday) but I have completed getting a mobile theme up on the site. Thanks to the great folks at Brave New Code I have installed, configured, and customized the WPTouch plugin for this site which converts the theme when you use a mobile device.

So those folks out there that are hitting me from their iPhone, Android, Blackberry 9500, blackberry 9530, cupcake, dream, incognito, ipod, mini, webOS, or webmate browsers, you now will automatically get a new mobile optimized site! There is a switch at the bottom if you want to turn that off and go back to the fullscreen site.

So enjoy (I already have been) and please let me know if you find any issues and I’ll see what I can do to fix them up for you.

It has not been announced when the service will be available or on what devices it will be supported. But Blockbuster senior vice president of digital entertainment Kevin Lewis said, “The integration of our OnDemand service into Motorola’s mobile phones will provide access to thousands of movies from the moment someone initiates their service.”

Blockbuster’s OnDemand service, which charges rental fees of up to $3 per movie download or sells movies from $9.99 to $20, gives users on-screen search and browsing capabilities and additional content such as ratings and trailers. This is very similar to what Apple’s iTunes store does for users of the iPhone. Blockbuster’s senior vice president of digital entertainment Kevin Lewis also stated, “People are increasingly relying on their mobile phones to stay connected to the things they love the most, including their favorite movies and TV shows.”

Other details released say that the upcoming application will also be able to choose films for home delivery or reserve titles for in-store pickup. At the moment it doesn’t say anything to link it to Blockbuster Express kiosks.

Motorola is desperately trying to regain handset market share. Once the top dog in the market, it has lost that appeal to Apple and others who are designing more smartphones and mobile computer handsets. Motorola has also signed on to deliver Android phones. Perhaps the Blockbuster app is a part of that strategy.

But with the iPhone, its YouTube browser, and the iTunes and App stores so firmly entrenched, they will have a huge uphill battle. It would be easier for Blockbuster to enable an App on the iPhone which has the market share than to exclusively try to provide this service on Motorola handsets. And with the rumor that Netflix is polishing up its streaming player app for the iPhone for release, they better get cracking!