Inside Blockbuster Express Launches Mobile Site
Well last night I was trying to go rent a couple movies from Blockbuster Express when we were driving home from the mall. So while on the way we decided to see what might be a good choice. We usually go for those new releases so I headed to the Blockbuster Express website and took a look. But unfortunately, its Flash! I cannot see the main site from either my iPhone or my Blackberry Storm!
I still ended up at the kiosk and picked a couple movies out but this experience led me to making a decision today that I’d get my site mobile ready. Yeah, it works already but it could be much more optimized. And with the launch of the upcoming iPad I’ll probably try to put together another site that is optimized for that device as well. So here we are at the end of another workday (isn’t it Saturday) but I have completed getting a mobile theme up on the site. Thanks to the great folks at Brave New Code I have installed, configured, and customized the WPTouch plugin for this site which converts the theme when you use a mobile device.
So those folks out there that are hitting me from their iPhone, Android, Blackberry 9500, blackberry 9530, cupcake, dream, incognito, ipod, mini, webOS, or webmate browsers, you now will automatically get a new mobile optimized site! There is a switch at the bottom if you want to turn that off and go back to the fullscreen site.
So enjoy (I already have been) and please let me know if you find any issues and I’ll see what I can do to fix them up for you.

March 7th, 2010 at 1:10 am
is there anyway to find out when a BB express will open in Sacramento?
April 12th, 2010 at 10:00 pm
For starters, I’m using a Motorola Cliq (an Android powered device) and the mobile version of your site functions great. On another note, I’ve decided that I will not develop for the ipad’s platform. With all of the new restrictions with the SDK, I’m sick of fussing with applications to be apple friendly. From now on I’m developing strictly for BlackBerry and Android.